Black voyage®
Transforming an emerging travel technology into a trusted premium brand and scalable e-commerce ecosystem.
71%+
Sales Growth
39%+
SALES PER VISITOR
DATA-LED
Process
Role Product designer
credit oume
field Gamification · FITNESS
discipline Experience Design
Overview
Black Voyage® is a New York premium travel-gear brand built around patented vacuum-compression technology.
I established the brand identity, translated it into a scalable ecommerce experience, validated design decisions through behavioral data, and built the design system that supported future business growth.
Brand
How do you make people trust something they've never seen before?
The challenge wasn't designing a logo. It was helping customers instantly understand an unfamiliar technology and trust a completely new brand.
Users had never heard of Black Voyage.
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Unfamiliar with Vortex technology.
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Premium pricing required credibility.
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Building a strong first impression.
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Building the Foundation
The Brand
The BV monogram fuses B and V into a single ascending mark — precision, movement, and the drive to move beyond limits.
Black anchors the system as infinite space; orange is the signal, used sparingly to drive action and conversion.
Headline
Black Voyage® is a New York premium travel-gear brand built around patented vacuum-compression technology.
Subheadline
Black Voyage® is a New York premium travel-gear brand built around patented vacuum-compression technology.
LABEL
Black Voyage® is a New York premium travel-gear brand built around patented vacuum-compression technology.
Headline
Subheadline
Aero. Weightless
Designing packaging that feels as weightless as the product.
The packaging carries the brand's core idea — compression and lightness — into the unboxing: minimal material, generous negative space, and structure that makes "weightless" visible before the box is even opened.
Design principle
Translating the Brand into Digital
With the identity built, it was extended into a commerce design language, turning brand rules into storefront systems: modular layouts, product hierarchy, and imagery that carried Black Voyage's precision onto every E-commerce shelf, while working within the platform's fixed constraints.
Hierarchy
Guide attention toward the information that matters most.
Trust
Reinforce confidence through consistency and clarity.
Education
Simplify unfamiliar technology through visual storytelling.
Conversion
Reduce friction throughout the purchase journey.
The challenge
Let Behavior Speak
Data-driven Design
In a fast-moving market, every interaction became an opportunity to learn. We combined behavioral signals, market patterns, and rapid experimentation to turn uncertainty into actionable insights.
THE METHOD
Designing with Evidence
Every design decision traced back to a behavioral signal.
outcome
Business Impact
Every design decision traced back to a behavioral signal.
71%+
Sales Growth
39%+
SALES PER VISITOR
SIGNAL OF INFLUENCE
Competing travel brands began adopting the same storefront patterns, a sign the work set a new visual direction for the category, not just a single store.
Building a Scalable Brand Ecosystem
Success created a new problem: scale. As Black Voyage expanded across product, Amazon, email, and social, one storefront became an ecosystem, consistency could no longer be handled screen by screen.
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Building the workflow into a Figma library
Challenge
As Black Voyage expanded across ecommerce, campaigns, Amazon, and future Shopify development, design assets became increasingly difficult to manage.
Pain Points
Duplicate components across files
Inconsistent branding between channels
Manual updates slowed marketing campaigns
Difficult collaboration across teams
Solution
To support a growing ecosystem, I introduced a centralized Figma that standardized reusable components, visual assets, and shared design patterns.
Outcome
Faster campaign production
Consistent brand experience
Easier cross-functional collaboration
Scalable foundation for future Shopify development
