oumestudio.art

Black voyage®

Transforming an emerging travel technology into a trusted premium brand and scalable   e-commerce ecosystem.

71%+

Sales Growth

39%+

SALES PER VISITOR

DATA-LED

Process

Role Product designer

team Armando · oume

field Gamification · FITNESS

discipline Experience Design

Overview

Black Voyage® is a New York premium travel-gear brand built around patented vacuum-compression technology.

I established the brand identity, translated it into a scalable ecommerce experience, validated design decisions through behavioral data, and built the design system that supported future business growth.

Black voyage®

Transforming an emerging travel technology into a trusted premium brand and scalable   e-commerce ecosystem.

71%+

39%+

DATA-LED

Black Voyage® is a New York premium travel-gear brand built around patented vacuum-compression technology.

I established the brand identity, translated it into a scalable ecommerce experience, validated design decisions through behavioral data, and built the design system that supported future business growth.

Brand

How do you make people trust something they've never seen before?

The challenge wasn't designing a logo. It was helping customers instantly understand an unfamiliar technology and trust a completely new brand.

Users had never heard of Black Voyage.

↓

Unfamiliar with Vortex technology.

↓

Premium pricing required credibility.

↓

Building a strong first impression.

↓

oumestudio.art

Black voyage®

Transforming an emerging travel technology into a trusted premium brand and scalable e-commerce ecosystem.

71%+

39%+

DATA-LED

Black Voyage® is a New York premium travel-gear brand built around patented vacuum-compression technology.

I established the brand identity, translated it into a scalable ecommerce experience, validated design decisions through behavioral data, and built the design system that supported future business growth.

Brand

How do you make people trust something they've never seen before?

The challenge wasn't designing a logo. It was helping customers instantly understand an unfamiliar technology and trust a completely new brand.

Users had never heard of Black Voyage.

↓

Unfamiliar with Vortex technology.

↓

Premium pricing required credibility.

↓

Building a strong first impression.

↓

Transforming an emerging travel technology into a trusted premium brand and scalable   e-commerce ecosystem.