Zombies run
Run in This world.
Be a hero
in another.
Be a hero
in another.
About
Turning fitness into a story worth finishing.
A redesign of Zombies, Run! focused on creating a seamless experience across movement, devices, and storytelling. We've explores how narrative-driven fitness can feel more intuitive, immersive, and motivating.
Immersive
Experience
Fitness gamified through narrative fiction
Improved
Usability
Clearer flows, larger targets, one primary action
Spatial Audio
& Haptics
Sony 360 + Apple Watch cross-platform immersion
3 real issues. 3 design decisions.
01
Engagement
The story motivates runners. The product struggles to sustain momentum between missions.
02
Usability
Core actions require unnecessary effort during a run.
03
Continuity
The experience feels disconnected across devices, screens, and moments of the journey.
Why audio is the real interface
Unlike traditional fitness apps, Zombies, Run! relies on audio as its primary interaction model. The user's attention is divided between movement, environment, and narrative. This shifts the design challenge from visual efficiency to cognitive load management. Design decisions were evaluated based on one question.
Designing for uninterrupted immersion.
Can this be understood without looking at the screen?
The runner's journey.
The core flow maps directly to the 3 problems. Mission Setup solves Instructions, Active Run solves Usability, Rewards solves Engagement.
Start
End
Home Screen
Browse missions Choose episode
25%
Mission Setup
Duration · Difficulty Continue Episode
50%
Active Run
Distance · Pace Audio story playing
75%
Watch Glance
Apple Watch glanceable stats
90%
Finish & Rewards
Stats saved Reward unlocked
100%
Creating a seamless experience across movement, devices, and storytelling.
Immersion breaks the moment a runner has to stop and think about the interface. Instead of designing one screen, we designed a system, where movement, devices, and story work as one continuous experience, and the seams between the real world and the fiction quietly disappear.
Tension & Atmosphere
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SPATIAL AUDIO
360° audio shifts with your position, reducing screen dependency. Tension follows every move.
SPATIAL AUDIO
HAPTIC GUIDANCE
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APPLE WATCH & Haptics
Biometric-synced guidance. Haptics & audio deliver instructions as you run, screen-free, safe, & immersive.
APPLE WATCH & Haptics
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story, mission task
story, mission task
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Characters Design
Characters Design
Let's go for
a run
TOGETHER
Run in This world.
Be a hero in another.