Zombies run

Run in This world.
Be a hero
in another.
Be a hero
in another.


TYPE:
Product Design
FIELD:
Gamification
Storytelling
Behavioral Design
Tools:
Figma
Adobe suite
AI PIPELINE
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million downloads
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Clients worldwide
Zombies, Run! is an audio-first fitness experience that turns outdoor running into an interactive survival mission.
While the concept remains compelling, several parts of the experience create friction during onboarding, navigation, and long-term engagement.
This redesign explores how narrative-driven fitness
can feel more intuitive, immersive, and motivating.