+71%
SALES GROWTH
+39%
SALES PER VISITOR
Data-Led
DECISION MAKING
Drop-offs
Where attention disappeared.
Navigation Paths
Analyzed navigation patterns and browsing behavior to understand users.
Underperforming Pages
What wasn't helping customers make decisions.
How we got here
Reading Behavior as Research
With limited access to customer interviews, behavior became the primary source of insight. Navigation patterns, drop-offs, and page performance revealed where the experience was falling short.
Restructuring the Experience
Rather than optimizing individual pages, the focus shifted to the customer journey as a whole — improving navigation, content hierarchy, and product discovery.
Measuring Every Iteration
Design decisions were guided by performance metrics, allowing the experience to evolve through evidence rather than intuition.
