ZOMBIES
RUN!
One of the world's most immersive audio fitness apps. With 10M+ downloads, it turns real-world runs into story missions, complete with audio dramas, zombie chases, and base building.
12B → 45B
Fitness gamified through narrative fiction
40%
Users Engage More with Gamification
#1
World's Most Popular Exergame
Role Product designer
team Armando · oume
field Gamification · FITNESS
discipline Experience Design
Overview
This redesign focuses on a seamless experience that blends storytelling, wearable technology, and accessible interaction to keep runners engaged without compromising safety.
Running apps often focus on tracking performance, while games prioritize entertainment. This project explores how both can coexist through an experience that motivates movement without distracting users from their surroundings.
challenge
in the real world?
Most fitness apps motivate through numbers and most games demand attention. Neither supports uninterrupted movement.
How might we create an experience that encourages runners to stay immersed while remaining fully aware of the real world?
Challenge
Designing for outdoor running means designing for movement, not attention. Unlike traditional mobile experiences, runners cannot continuously interact with a screen without compromising safety, comfort, or immersion.
Goals
Our goals were to create an experience that balances storytelling with real-world awareness, while maintaining continuity across multiple devices.
movement
safety & surroundings
NARRATIVE
Overview
The design challenges shaped every decision.
Distraction
Reduce visual dependency during movement.